Pinterest ads for eCommerce marketing
Pinterest is a promising marketing tool that aids to increase brand awareness organically. However, as a social networking platform, Pinterest is completely different from Twitter and Facebook. Both Twitter and Facebook extensively rely on visibility and content from followers and friends. As the notable social media and sharing platform Pinterest centers on “interest graph”. Further, it is made up of a pool of people who gather around several topics of interest rather than on relationships and networking.
Pinterest also provides tremendous marketing potential as compared to social networking. In addition to this, the platform also drives traffic to websites as compared to Google+, LinkedIn, Twitter, and YouTube, as per some reports. One in every five Pinterest users tends to purchase items which they see on websites. On average, users usually spend around $80 per/purchase. The statistics are twice the size of Facebook buyers. As Pinterest has the edge over social platforms, and in recent years, the platform has grown to become one of the most valuable resources for several eCommerce businesses.
Pinterest ads for eCommerce marketing empowers eCommerce marketers to reach the audience at different stages of the funnel. Ecommerce marketing researches potential shoppers who utilize Pinterest as an inspiration source and a robust products’ search engine.
In the dawn of 2021, Pinterest ads for eCommerce marketing are in great trend. Pinterest’s broad offering to the emerging and experienced digital marketers is becoming a sought-after practice. Further, Pinterest has also launched Dynamic Product Advertising. Reports suggest that Dynamic Product Advertising is quite robust and similar to Facebook DPA and Google Shopping. Moreover, with Dynamic Product Advertising will aid marketers to offer content as an inspirational source. The goal is to make users quite open-minded and interested in the products that eCommerce platforms showcase on their website.
Why should eCommerce platforms use Pinterest ads in terms of marketing channels?
Pinterest as a social media platform is growing steeply when it comes to popularity and usage globally. In addition to this, there are several reasons why notable eCommerce businesses should at least consider to develop an eCommerce marketing strategy on Pinterest. Take a look at the reasons below:
- Stay ahead of your competitors: Approximately, two-thirds of total Pin originates from the business websites from around the world. Furthermore, this suggests that most of the leading eCommerce platforms are already utilizing the prowess that Pinterest possesses to aid businesses in reaching potential customers.
- Building brand image: As mentioned above, Pinterest is a great platform to help businesses build their brand image. Pinned images of eCommerce businesses appear organically on their followers’ page, resulting in the creation of Pinterest Boards that reflect the brand. Pinterest’s goal as a notable social media and image sharing platform is to give eCommerce businesses an edge alongside the freedom to build their brand image.
- Pinterest Content is long-term content: In Pinterest, the re-pinning feature suggests that organic content will repeatedly appear to followers as well as their followers. Content in Facebook and Twitter are all about short-term nature, whether it is the marketing posts or general posts. However, when it comes to Pinterest, almost all posts are organic, further making posts on Pinterest long-term content.
- Engage with customers directly: Curating distinctive Pinterest marketing tactics and strategy that provides marketers with an insight into hobbies, dislikes, likes, and passions of both potential and existing customers. By its looks, Facebook and Google cannot match up with raw prowess that Pinterest possesses.
How to use Pinterest for eCommerce Marketing?
Strategies involving Pinterest enhance marketing efforts for different business verticals which also includes eCommerce businesses. Take a look at some of the benefits of Pinterest ads for eCommerce marketing.
- Distributing Content:
In the platform, around 85% of Pinners usually, search and at the same time prefer visual content. This usage of Pinterest makes the platform quite a unique social media platform for distributing distinctive types of content which also includes the most type of content type, blog content. However, the difference between content AD marketing on Instagram and Pinterest is that Pinterest users can be redirected to websites through live links.
Moreover, Pinterest allows you to share the content even on Pinterest boards. Moreover, boards save all of the clicked pins, further distributing the content to followers for exploration. With Pinterest, you can have any number of boards as you desire. Moreover, organizing them into ideas, themes, types, and plans makes it easier for the audience to find content easily in the ecosystem.
Ecommerce businesses can also invite people to join Pinterest’s boards, further giving rise to a term called “Group Board”. So far, this is quite an innovative way by which you can increase engagement alongside interaction on the profile.
- Building a substantial community
Online platforms tend to bring like-minded people together, and they also serve as helpful hubs for businesses around the globe. Pinterest has an extensive community which you can always count on, such as followers and fans. The followers and fans will interact with your boards. At the same time, followers will consume content while they visit the website. In addition to this, the procedure does help to drive traffic which is the ultimate goal in eCommerce Marketing.
Every month, more than 335 million people use Pinterest. Pinterest board technically serves as the two-way street, which allows you to interact and engage users. What is the best way to acquire new customers? Building a loyal community based on Pinterest users is one way by which you can turn your community members into customers.
- Try to educate your customers
Pinterest is filled with several infographics, instructions, links, how-tos, tutorials, and links to supplementary educational content. The inclination of Pinterest with regards to visual content is a powerful way to engage and educate customers. Ecommerce platforms should create and share content for their Pinterest profile and push marketing to a dedicated target audience.
When eCommerce businesses create new products, they put forward strategies to develop branding by posting on different social network platforms. Their goal is to ensure that the content which is out to educate and entertain masses would appeal to the target audience alongside buyer personas, and current customers.
- Drive traffic to your website by boosting online sales
Pinterest is nothing like Instagram. For instance, with Pinterest, eCommerce businesses can link visual content to a different website (this could be your website). The feature allows sharing of both visual and written content to direct users directly into your website. Directly, you can use Pinterest to drive traffic for your website.
Pinterest is a powerful image sharing platform, and integrating Pinterest for your eCommerce marketing could boost online sales seamlessly. As an eCommerce business, create aboard, it would inspire many existing and potential customers. Also, Pairing it with products in real-time would enthral the audience about the brand and lifestyle they promote. However, the idea is simple, to reach a broad audience for purchasing products and acquiring services.
Pinterest empowers eCommerce businesses by integrating the platform directly to the website. Pinterest has several buttons and widgets that allow the website visitors to interact with the Pinterest page through the website directly. Further, giving them a holistic ability to follow and view the profile directly on a board or a Pin.
Pinterest Marketing Strategies
There are certain core marketing strategies on Pinterest that are credible for businesses of any industry. These strategies can also aid eCommerce businesses of any scale to increase their market visibility with valuable tactics.
- Sign up for a Pinterest business account
Creation of a business account is much needed for eCommerce businesses to market to their target audience. The free account would provide businesses with access to Pinterest Analytics alongside other handy features for marketing such as access to analytics, widgets, Pinterest tags, among others.
- Choose an appropriate niche for your content.
Choosing the right content niche could change your game holistically. The content will appear on boards and pins, which will make your content much more searchable and discovery of your business. Moreover, users can also search for certain categories on the platform and thus find your profile.
- Use unique videos and images.
Just like other social networking platforms, Pinterest also comprises a plethora of videos and images. Growing eCommerce businesses worldwide must make sure that they promote their brand, products, and services. Simultaneously, eCommerce platforms have to ensure that they have to stand out of the competition. The subtle difference between you and your competitors would compel a user to follow you over your competition.
- Leverage keywords
Leveraging the right keywords for your pins, posts, boards, even your profile would allow you to appear on the searches and feeds of users organically. It is the phrases and keywords on Pinterest, which are related to certain niches which users search. For instance, if the e-commerce platform focuses on bags and suitcases, then they have to use keywords and phrases like going for a trip or vacation all through your Pins and profile. In this manner, if a user searches for any one of the terms, your images and profile will begin to appear on the feed.
- Use Hashtags
Simply put, Hashtags are the phrases and keywords which are preceded by the # symbol. They are a great way to organically market and reach out to the target audience. Hashtags are similar on all social networking sites, which you can leverage to make the content quite search-friendly.
On Pinterest, hashtags are used to help users identify boards and pins about certain topics they are looking forward to searching. Clicking on hashtags will direct them to your profile, hence, website.
- Share content on other social media platforms
The most basic move to promote your account in Pinterest and content is to share images, pins, and videos. By the looks of it, this increases your chances of gaining visibility and getting followers. Getting popular on Pinterest is the ultimate goal as this will drive your followers to your business website.
- Implement the best social media practices
Always make sure that you use the best social media practices that you follow for other social media platforms. Never forget to treat your followers with sound interaction. And also engaging with followers by posting content regularly.
- Analyze results regularly
After you’re done putting all the above practices to make sure that your content, the profile gets the desired visibility, there is one more thing you should keep practising at regular intervals. Analyzing the results you acquire from Pinterest marketing will help you keep track of the engagement numbers and referral traffic leads generated.
Pinterest Analytics is your one-stop destination to analyze results regularly. Analysis not only helps you gain insights on the errors you were committing in the past but also makes you mindful of the mistakes you need to avoid in the future.
Pinterest ads for eCommerce marketing is the most sought-after strategy in 2021 to increase brand awareness, boost conversions, reach the target audience and increase sales.