Owing to the proven command over the year for the in-depth and medium understanding of digital marketing, AIMBOT Digital is the company reckoned as one of the trusted information technology ventures. We possess a successful track record of serving clients with our specialized and innovative digital media solutions.
Our team consists of consultants having advanced degrees in their field and a decade of experience. They possess a diverse background in marketing, technology, and sales and their own experience of working with pioneers in the industry. We at AIMBOT Digital aspires to serve brands from varied sectors like Retail, Education, FMCG, Apparel and Fashion, Infrastructure, Technology, etc.
What is SEO?
Search Engine Optimisation (SEO) is a practice for optimizing web pages and allowing them to reach the highest positions in search engines or Google search results. SEO tends to focus on improving the website rankings in unpaid or organic sections. It can also be described as a process for optimizing any platform’s online content so that the search engine recognizes and results in it as a top result of searching a particular keyword.
Types of SEO:
Local Search Engine Optimization, also known as Local SEO, is an effective way to showcase your online business in your local area. It allows you to help in business promotions through services and products for local clients on a real-time basis while searching online for them.
Local SEO is a location-specific way of optimizing a service, business, or product for any search query. Search engines like Google make use of the user’s location via geolocation (fed in mobiles) or IP address (in laptop or desktop) to display relevant results for the user. For Instance, if someone searches for a Salon, Mobile store, or Car wash, the search engine will result in the businesses being relevant to the location.
Ecommerce SEO is a term relevant for the search engine optimization practices for online shopping platforms. It can be described as a set of rules to be applied to an e-commerce website and make it search engine friendly. Ecommerce SEO is a procedure or strategy to create online stores more visible for search engine results pages commonly called SERPs.
People look for products or services provided by Ecommerce owners, and to increase your reach; you need to rank as high as possible to gain traffic. Although traffic can be diverted from various paid searches, implementing Ecommerce SEO is a cheaper option.
SEO is a foundation for a predictable, scalable, and sustainable SaaS growth strategy. SaaS SEO is the term used for devising a modern SEO strategy for SaaS companies. It means employing multifaceted and thoughtful approaches covering every aspect of the business platform ranging from creative to infrastructure and target approaches implied to content marketing.
The SaaS companies are required to have an SEO strategy outlining the basic plan for not only attaching but laying the goals to achieve and knowing about the audience you are trying to reach.
Marketplaces are one of the best platforms to sell, but while deciding the perfect SEO strategy for them, keep in mind that they are super competitive. The marketplace SEO allows you to imply the SEO strategies for structuring content for every section and category of your site. Marketplace SEO stresses optimizing the website for its user and mobile-friendliness.
SEO marketplace strategies outline the targeted audience and sellers with the buying intent for products and services and are devised with multiple functions being performed at a time.
How does SEO work?
Content is quite effective in attracting the various search engines and can help your venture make direct connections with website visitors. Search engine result pages only recognize the quality content the more relevant content you post, the chances of your pages to rank high increases. Visitors like compelling and engaging content and they tend to spend more time on your site, and it can result even in a purchase too.
The content should be created that is optimized as per the search engines and for human site visitors. For the same, the content should be well-written and relevant to the topic.
Below we have listed a few types of content that you can focus on improving your search engine rankings:
- Social media content
- Articles and blog post
- Whitepaper and ebooks
- Tutorials and Guides
- Audio and Video Recording
2. Link Creation:
Through links, there are two things “inbound links” or “backlinks” are the links from the websites pointing to your site, and the second one is internal links for your site that lead to the other pages(same place).
Links are known for playing a significant role in SEO. Search engines always need help to figure out the URLs that are more trustworthy than any other to determine the search engine results.
Backlinks are synonymous with real-life WoM referrals. The more natural backlinks from a high-authority site you have, the better is your ranking in search engine results.
3. Keyword Research:
Keyword Research is known as one of the processes of analyzing and finding actual search words that people are searching on search engines. Digging deep inside these practical terms will help form the content strategy and help develop a marketing strategy.
Keyword research is the first step in the process of SEO. For planning your SEO strategy, it will always be useful to know your competitors and analyze the keywords on their site. With the help of the keyword tools, try comparing their keywords with your own to know the commonly searched.
4. Technical SEO:
5. Strategy revision:
As search engine algorithms keep on changing, they should be applied to your SEO strategies too. While revising the SEO strategies, analyze the website content, SEO mistakes, and suggest a report with applied or practical tips for improving SEO.
How an effective SEO strategy can boost your business?
Every business, small or big, requires internet exposure in one or the other way. Because this is where the markets are headed nowadays, and if your business doesn’t catch up with them, you are bound to stay behind. Internet intervention is required in many ways starting with the prospective clients or acceptance of orders.
At times while devising the marketing strategy, it becomes confusing to prioritize the power of digital marketing. If you want to enhance your reach on digital media, nothing is more powerful than SEO or search engine optimization. If applied effectively, SEO is known to fetch high ROI as compared to any other marketing strategy.
Ways to enhance your business with the help of SEO:
There are many ways to enhance your business with the help of SEO:
1. SEO can boost inbound traffic:
To create one of the best marketing methods, you should concentrate on diverting traffic to your site and converting it into sales. Also, reaching out to your targeting audience becomes more critical when you need it cost-effectively.
The advantage of inbound traffic is it is targeted and also grows with time. Making regular efforts for ongoing SEO can help in increasing and stabilizing incoming traffic for your business. SEO can help gather qualified leads in your budget and make it easy for you to save money spent on outbound marketing activities and focus on other sections of your venture.
2. Backlinking is important:
According to the 2017 Moz local search ranking studies, the link signals are critical for local and organic results. It is vital to get links, but their quality is also very outstanding.
Few tips for getting high-quality backlinks:
1.Try creating high-quality content for your site to connect your internal pages. 2.Guest blog on many reputable sites having high domain authority 3. Also, engage with many local influencers on various social media platforms.
3. Use location-specific or location about us pages:
Location pages are a must for any business if they have more than one location in any area. These pages should meet the below-listed requirement:
- Store hours
- Individual product or store descriptions
- Name, phone number, and address
- Parking availability
- And can attach Google Map to every store location page
If your business is in a single location, create an “ About Us” page focusing on local and relevant information.
4. SEO can help your website to be user-friendly:
Gone are the days when SEO was required only for finding the right websites. Nowadays, it is about finding the appropriate website consisting of a user-friendly experience.
Search engines never want to direct their users to slow-loading and poor-looking websites consisting of bad navigation. They tried their level best to give their users the best user-friendly experience. If you tend to help SEO from any professional, he or she can help you enhance the entire user experience for your business website.
Everything ranging from your website’s speed to mobile-friendliness can make a difference in the ranking of the search engines. These are the factors that can help in the conversion rate of your site, and this is the reason it is very much essential to improve your platform.
Relevant facts related to SEO:
1. According to the research, it is seen that 75% of people never go past the first page of the search engines, which makes it very much essential to rank your site on the first page. Aimbot Digital is here to advise and guide you in a step-by-step process to establish your brand and rank on the first page of Google.
2. Leads from organic search or SEOs are 14.6% closer to conversion than the outbound activities in which the conversion is just 1.7%.
3.In a survey, it was researched that 70% of people prefer to use SEO over PPC to create their website presence in the outer world.
Aimbot Digital is one of the SEO agencies that understand the companies’ different niches and requirements; they tend to provide their best services to ensure their success in ranking higher in search engines.
Below are some of the Frequently Asked Questions, that will help you in having deep insight into SEO services for your business:
- What is SEO Marketing?
SEO marketing stresses on working of search engines and the computer-programmed algorithms dictating search engines’ behavior and what people are searching for and target audience preference for the search engines.
- How do SEO Companies Work?
Every SEO agency works for these six fields, i.e. research, keywords, optimization, content, testing, earned media, and links.
Research: In-depth research is required for forming the best SEO strategy. This is one of the necessary steps focusing on learning about your company, industry, services, and products and also allows the investigation of the competitors and their websites.
Keywords: Every SEO company searches for relevant and valuable keywords. They form the basis, and this is the reason why any SEO agency conducts the audits.
Optimization: For the comprehensive assessment for your site, the company, and competitors the SEO agencies start optimizing the website according to the search engine’s latest guidelines.
Content: Content is essential for ranking in search engines. The SEO agencies create new content and target keywords to provide the target audience with helpful and relevant answers.
Testing: The best SEO agencies adapt to the changes quite fast. They continually look for various areas for improvement and tend to provide recommendations to test and stress hard to make them better.
Earned Media and Links: Off-page ranking is essential for SEO agencies, and this is the reason why they look for valuable opportunities for sharing their content or trusted sites in the industry.
- Does SEO Work?
As the Google Search Algorithms keep on changing, so the SEO practices also keep on evolving, to rank high, Google guidelines need to be followed. SEO strategy takes time to implement. Once you get through it will not help in increasing traffic on your site but will also help in improving quality traffic on your website. SEO strategies work if you adhere closely to search engine guidelines.
- How to choose the best SEO company?
There are too many SEO companies existing in the outer world. Before reaching out to the one, you need to shortlist your goals with your team and then speak to the agencies and try to meet them in person. Always look for the one that can help you in reaching your targets and can match up to their progress with the changing trends of search engines.
- Is SEO Affordable for Your Business?
It entirely depends upon the niche you are working in and the audience you tend to target. At times if you have a local business, then looking for local SEO services is desirable. Try to seek the SEO before you contact any SEO agency and also try to speak to multiple agencies and know about the strategies they are following. If you are a startup or a small business owner SEO can be profitable for you to reach out to your audience. Start with competitive keywords and eventually, when you start getting the results, you can look for all SEO services.
- How much Does SEO Cost?
The SEO cost is directly proportional to the keywords. If you want your page to rank nationally, targeting a highly prized keyword can be a costly affair. But there can be huge variability on the national front too. If you own a small business on a national scale, but the competition is stiff, then you can end up paying more for the SEO services than any other small business surviving in the local space. For the same, you can take the example of an online e-commerce store versus a local salon service provider.
The answer for the exact costing depends upon the current circumstances and the type of business you are doing. If you want to earn huge profits, then do expect more competitors around. And the benefits are low, so is the competition.
- How much time does it take a website to rank?
If you want to know the timeline for the website ranking duration, the standard answer is “It depends” and the reason behind this is there are too many variables in consideration for the ranking. The variables can be competition, skills, budget, website strength, etc. All of them need to be evaluated individually to rank your site.
- How Do SEO and PPC Work Together?
SEO generates organic traffic, whereas PPC is used for paid traffic, and both of them require separate marketing strategies. Yes, if both of them are applied effectively can get you both paid and organic traffic. The leads will increase, leading to higher conversion rates.
- How much business can I get with the help of SEO?
It again depends upon your SEO strategies put into action by you. Evaluating from time to time can make it useful for your business. Quantum of business cannot be assessed as it entirely depends upon your niche, target audience, and your efforts in creating Google ads, content marketing, link building, etc.